The Designer
Behind the Work
BIANCA SMITH
BRAND & GRAPHIC DESIGNER
BASED IN NEW YORK
CURRENTLY
Principal, Studio Local B
PREVIOUSLY
Communications Specialist, FTD,
Verizon
EDUCATION
University of Oregon
"I believe design earns trust.
Every mark, system, and message either builds it or breaks it."
I'm a Brand and Graphic Designer with a decade of experience working across corporate, independent, and community-facing organizations. My work lives at the intersection of visual identity, communication strategy, and the everyday moments where design actually gets noticed.
Before running my own practice, Studio Local B, I spent years inside Verizon helping shape how the brand communicated internally, leading a finance learning platform rebrand and producing a newsletter that reached thousands of employees each week. I care about the kind of design that actually changes how people feel about an organization.
I'm based in the New York area and open to roles in brand, visual, and go-to-market design at organizations that take craft seriously.
How I Work
01
Start with the
question, not
the brief
Before I open any file, I want to understand what's actually being asked. The best design work I've done started with re-framing the problem and now just answering it.
02
Systems over
moments
A single beautiful execution isn't a brand. I design systems that hold up across touchpoints, format, and people who weren't in the room when it was made.
03
Precision in
presentation
The details in how a brand is communicated matter as much as the brand itself. Typography, spacing, editorial rhythm. These aren't finishing touches.
They're the work.