Finance Academy
WEBSITE DESIGN | EDITORIAL DESIGN | BRAND IDENTITY
VERIZON
An internal finance enablement platform combining a monthly newsletter, digital learning hub, interactive campaigns, and skill recognition to support ongoing finance education.
Role
Graphic Designer
& Communications Specialist
Tools
Adobe Illustrator
Google Workspace Poppulo
Adobe AfterEffects
Adobe Photoshop
Smartsheets
Scope
Brand Identity & Visual System
Web Design & Build
Campaign Creation & Management
User Testing & Research
Project Tracking
Stakeholder Presentations
Timeline
9 months
PROBLEM STATEMENT
Finance had a website, but it was outdated, clunky, and hard to navigate. Employees couldn't find what they needed, so they emailed directors directly. Directors were manually fielding questions about certifications, trainings, and resources that should have been self-serve.
OPPORTUNITY STATEMENT
An outdated, hard-to-navigate site was sending employees straight to executives for answers that should have been self-serve. The opportunity was to replace it with a centralized, visually cohesive hub that made certifications, trainings, and resources easy to find and gave leadership their time back.
WHAT I DID...
PROCESS
Discovery
Audited the existing Finance website, identifying navigation gaps, outdated content, and the absence of a cohesive visual identity. Gathered informal feedback from Finance employees and stakeholders on what was missing.
IMPACT
9.4
%
6
Open rate on Finance Academy newsletter
14
%
Click-through rate
5300
Finance employees reached
+12
Newsletters designed and distributed
1
Unified platform replacing a fragmented system
REFLECTION
Finance Academy showed me what it means to own the full arc, strategy, identity, execution. But the real lesson was simpler: the best design is the kind people don't have to think about.