Recognizing the challenges many face in adapting to rapidly evolving technology, I developed Tech Fairy - a concept designed to demystify digital devices and help users integrate technology seamlessly into their daily lives. The initiative’s mission was to transform apprehension into confidence through workshops, one-on-one coaching, and accessible resources.

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I created the brand from the ground up, including the name, visual identity, and collateral such as business cards, flyers, and a social media presence to engage potential clients. While logistical factors delayed the official launch, the project remains fully equipped with a complete brand framework and marketing materials ready to support its future activation.