Blue Sips
BRAND IDENTITY | ENTREPRENEURSHIP | BRAND STRATEGY
BLUE SIPS
Blue Sips is a mobile botanical beverage business I founded and designed end to end, from brand identity to the booth itself. I serve handcrafted matcha, blueberry, and craft soda drinks made with real ingredients and far less sugar, popping up at markets and events wherever people gather.
Role
Founder & Creative Director
Tools
Adobe Illustrator
Google Workspace
Adobe Photoshop
Scope
Brand Identity & Visual System
Product Operations
Finance & Growth
Timeline
Summer 2025
August 2026, Debut
The story
Blue Sips was born from a simple frustration: non-alcoholic drinks always felt like an afterthought. Plain lemonade, sugary soda, never anything as thoughtfully crafted as a cocktail.
I’ve always been fascinated by how flavors marry together. I’m a tea person, not a coffee person, and at brunch I’d be the one with three drinks in front of me, unable to resist trying every combination. Blueberries were always my favorite, for their flavor and what they do for you.
Matcha became the bridge: a familiar ritual with endless room to play. Blue Sips is where I finally build the drinks I always wished were on the menu, made with real ingredients and far less sugar, and meant to make staying hydrated feel like something to look forward to.
Every syrup, sign, and sticker is made in Nyack, the river town I call home and want known for its craft.
PROCESS
Running Blue Sips has meant working across nearly every function a small business needs, often solo, always fast.
Years of travel through Southeast Asia became an unplanned field study in tea: milk teas, matchas, and street-stall brews, each served with intention. At home, events offered little beyond soda. That contrast became the brief.
IMPACT
9
Markets & festivals booked since launch
250+
Drinks sold
$2,180
Revenue across the first
Aug 2026
First event: Ellenville Blueberry Festival
Sep 2026
Fall Fest (Nyack) & Rockland YogaFest - sold out of several menu items across both
Oct 2026
Lomar Farms Open Farm Day, Warwick Applefest, Green Meadow Waldorf Fall Fair
REFLECTION
Blue Sips taught me that design doesn’t stop at the logo. It lives in the booth, the line, and the moment someone reads the menu. Even in a crowded market, people gravitate toward the story and the person behind the cup.
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What worked: The handmade brand drew people in. Sales grew about 50% between Fall Fest and YogaFest, and I’ve sold out of signature drinks more than once.
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What I changed: Weather, layout, and line speed shape the experience as much as the visuals, so I weatherproofed the booth and am redesigning my prep flow so handmade doesn’t mean slow.
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What’s next: Indoor winter markets, a craft-soda spring menu, and catering and private events, with the brand growing as the business does.