PRODUCT DESIGNER
An internal sales enablement hub that centralizes promotions, device launches, and stackability tools into an always-updated reference, helping sales teams confidently navigate complex offers in real time.
Role
Led end-to-end design for Unboxd, serving as the graphic designer responsible for creative direction, production, and execution, while ensuring brand consistency across campaigns. Regularly attended go-to-market briefings to stay aligned on product launches, promotions, and cross-functional priorities, enabling timely and strategic design decisions in a fast-paced environment.
Timeline
18 months
Project
In a fast-moving retail technology environment, sales representatives needed a mobile-first, centralized reference to stay current on device launches, promotions, and stackable offers before, during, and after customer interactions. Unboxd served as a one-stop internal sales tool that enabled reps to prepare effectively, present confidently, and maximize both customer value and sales outcomes.
Tools
Photoshop, Illustrator, Duda
Impact
Through stakeholder alignment and content evaluation, I identified fragmentation and outdated finance resources as a core problem. I delivered a centralized, intuitive website and companion newsletter that redirected the organization from a legacy site, improved self-service, and reduced executive reliance for routine requests.
