PRODUCT DESIGNER
An internal editorial publication designed to deliver company updates and insights through a consistent, employee-focused visual system.
Role
Led end-to-end design and development, serving as graphic designer, web designer, and programmer while setting creative direction and ensuring brand consistency in alignment with executive leadership.
Timeline
Project
Produced a district-wide printed editorial newsletter for Rocca Report, centered on storytelling, recognition, and shared values. Collaborated closely with peers to translate store-level accomplishments into meaningful, on-the-ground content, fostering appreciation and real-time engagement across teams.
4 months
Tools
Photoshop, Illustrator, InDesign
Finance Academy | Learning Resource Hub
Impact
Strengthened peer engagement across stores by increasing visibility into individual and team accomplishments. Fostered a shared sense of understanding and connection, while giving leaders clearer insight into performance drivers, helping inform coaching, recognition, and sales-focused behaviors at both the individual and store level.
